Nit Wits

Business Spotlight: Nit Wits

This month TheraPLACE is featuring Nit Wits of Louisville, a company that provides an option for head lice removal that is quick, FDA approved, and gets the job done without using no harmful chemicals. Let’s face it, those pesky blood sucking bugs are a hassle to deal with for any busy family. Nit Wit’s provided us with answers to some frequently asked questions about head lice and a description of their treatment method so readers could be armed with information just in time for children heading back into the classroom.

What are head lice? Head lice are small, blood sucking insects that live on a person’s scalp.

How do head lice spread? Spreading usually occurs through head-to-head contact.

Who can get head lice? Any person that comes into close contact, especially head-to-head contact, with someone who already has head lice is at the greatest risk. Head lice can also be acquired from contact with clothing, such as hats, scarves, coats or other personal items, that belong to an infested person.

Preschool and elementary-age children and their families are infested most often. Girls get head lice more often than boys, women more than men. Personal hygiene or cleanliness in the home or school has nothing to do with getting head lice.

What do head lice look like? Lice can be spotted in three forms: the egg or nit, the nymph, and the adult or louse.

Nits are head lice eggs. They are very small, about the size of a knot in thread, hard to see, and are often confused for dandruff or hair spray droplets. Nits are laid and firmly attachedat the base of the hair shaft nearest the scalp. They are oval and usually yellow to white. Eggs that are likely to hatch are usually located within ¼ inch of the scalp.

Nymphs and adult lice look the same except for size.

How long do lice live if they don’t have a host? Off a person, lice die within 2 days.

What are the signs and symptoms of head lice infestation?

  • Tickling feeling of something moving in the hair
  • Itching, caused by an allergic reaction to the bites of the head louse
  • Irritability and difficulty sleeping (head lice are most active in the dark)
  • Sores on the head caused by scratching

What treatment method does Nit Wit’s use? Nit Wits uses a device called AirAllé™ to kill lice without the need for pesticides or other chemicals. Using controlled heated air, this device provides a safe, fast, and highly effective way to kill all stages of head lice and lice eggs.  A specific, timed treatment pattern is followed to ensure all areas of the head are treated.

Is the treatment method safe for everyone? Nit Wit’s treatment method is intended for use to kill or remove lice and lice eggs in the hair of adults and children 4 years or older.

Why It Works The AirAllé™ device is highly effective because the small size and shape of head lice and their eggs make it difficult for them to conserve water. Exposure to the right amount of heated air, at the right temperature, and for the right length of time, causes them todry out and die.

Is AirAllé™ Safe? Almost all prescription and over the counter medications sold today for treating head lice contain pesticides or other chemicals, many of which have the potential to cause irritating skin reactions or other harmful side effects. Unlike these products, the AirAllé™ device uses only controlled, heated air, so it is very safe, even when used to treat people with asthma and those who have previously experienced side effects from other head lice treatment products.Nit Wits hair products


  • Head checks are generally $10
  • The full service treatment (includes AirAllé™ treatment, full comb out, oil treatment, and 30 day guarantee) is generally $175

***If you mention the TheraPLACE newsletter you receive a special discount of head checks for $5 and $25 off of an AirAllé™ treatment. ***

*Other pricing options and more information is available on their website:

Contact information:

Phone: (502) 365-9505

Address: 9302 New LaGrange Rd. Unit-H, Louisville, KY 40242
















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